Born on the Water. Built by Brothers. Driven by Passion. BYTES started with 2 Florida teenagers who spent every spare minute on the water — learning tides, studying baitfish, testing lures, and pushing each other to catch bigger, smarter, faster fish. Their determination inspired their younger brother… and now, an entire new generation of anglers. BYTES isn’t a brand created in a boardroom — it’s built from sunrise casts, scraped knuckles, big dreams, and brotherhood. Every lure here has been tested in real water, real currents, real moments. Welcome to the next wave of fishing. "Catch the Byte!"
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